Joyce Division Blog

Foreign Beggars 22 Karma Promo

Gwil Lewis Brooke asked me if i'd like to DOP a Foreign Beggars promo video that he was making. I love working with Gwil and he is doing some amazing work at the moment. He has a great team of people working with him at the moment and is one to watch. 

He had an idea for them to wake up late for a gig. Its the rush into central London and their wavey walk along the way. 

 Gwil the Director

Gwil the Director

 We used a Sony a6300 on a body rig with 16mm lens to show the main character.

We used a Sony a6300 on a body rig with 16mm lens to show the main character.

 Creating a party scene in the bedroom.

Creating a party scene in the bedroom.

 We created a party scene in the front room.

We created a party scene in the front room.

 This was from an unused time-lapse scene in Piccadilly Circus.

This was from an unused time-lapse scene in Piccadilly Circus.

 Josh Higgins shooting with Gwil. Using a Sony A7s2 on a Zhiyun Crane.

Josh Higgins shooting with Gwil. Using a Sony A7s2 on a Zhiyun Crane.

Here is the final video on YouTube. Check the album out, a real UK Hip Hop must have.

Edwin x Zach Sebastian

I was recently asked to create a promotional film for a collection of clothing by Zach Sebastian for Edwin. 

Zach made a zine entitled Some Swimming Pools and a Broken Crack Pipe. These images were placed onto a short sleeved shirt and Hoody. Zach also made a fake pool cleaning service and this was made into a tee.

I wanted to make a film that felt like the zine. I wanted to use mixed medium of Polaroid photos and DV cam footage. I used the DV cam to fill the centre for instagram. I wanted some photos to fill the empty spaces for YouTube and Facebook. I decided to use Polaroid because of the fast turn around needed.

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Making my own skateboard

Thanks to the kind people at www.Reiversports.co.uk I was able to finally make my own skateboard.

This has always been a dream of mine, I have always wanted to cut out my own shape. I always liked the Vallely barnyard shape. Unfortunately I never owned one, so this was a great oportunity to finally get to skate it. The kind people at Reiver Sports actually had one there, so they copied the shape for me, onto a piece of card.

 Using a template of the original board.

Using a template of the original board.

 This was the inspiration for my board.

This was the inspiration for my board.

 Copied the shape onto the blank.

Copied the shape onto the blank.

 The first cut was the most daunting.

The first cut was the most daunting.

 I was happy with the shape of the nose.

I was happy with the shape of the nose.

 Tail done.

Tail done.

 Sanded down the edges with my hand sander.

Sanded down the edges with my hand sander.

 I quite like the square edges.

I quite like the square edges.

 Decided to add a neon pink base.

Decided to add a neon pink base.

 My old fire pit base was great for supporting the board whilst I painted it.

My old fire pit base was great for supporting the board whilst I painted it.

 Used some paint pens to create the graphics.

Used some paint pens to create the graphics.

 I flipped the graphics to show the double ended nature of the board.

I flipped the graphics to show the double ended nature of the board.

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 Added the custom grip tape job.

Added the custom grip tape job.

I thoughly recommend doing this, its such a fun thing to do. If anyone wants to do this themselves, contact www.Reiversports.co.uk   and have a look at their uncut blanks. This would be a great activity to do with your kids. Hope this has inspired you to make your own board, Thanks Dan

Baby Driver x LadBible

Last year Joyce Division were asked to produce and direct a 360 video for the release of Baby Driver movie to be featured on LadBible site.

We had less than a week to find someone who had a drift spec Subaru Impreza, that was good enough driver and  a suitable location to shoot. We found the driver, location and the car, there was one slight problem, the car was fluorescent yellow.

We managed to get the car wrapped in time for the shoot.

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Charlie cook from Contagious media helped out on the day. He was amazing at rigging the car. We thought the car was going to have a roll cage, but unfortunately it didn't have one, which meant we had problems rigging the 360 camera.

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We planned to have the Subaru smash into some cardboard boxes at 90 degrees to force the viewer to look around in the car.

We also wanted to start the edit with a 360 shot from a drone. We didn't have a rig big enough to lift the main 360 rig so we used a DJi Phantom and an insta360 nano attached to a coat hanger.

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We won The Drum Creative award for Social Strategy.