Joyce Division Blog

SPORTS BANGER POP CULTURE IS TRASH

I was asked to shoot Sports Bangers 2nd Collection, Pop Culture is Trash.

It was a history lesson to anyone who had only recently just started following him. It went from the first Free Tulisa campaign, to the Nigella campaign and now the latest Fuck Boris campaign. Jons work is very political and in your face, this is just what fashion should be about, making a stand against the norm.

Jon in the dress rehearsal

Jon in the dress rehearsal

The back wall was made up of the biggest sound system i’ve seen in a long time.

The back wall was made up of the biggest sound system i’ve seen in a long time.

Jon has an amazing crew behind him, Matt Harriman is probably the back bone to his whole operation.

Jon has an amazing crew behind him, Matt Harriman is probably the back bone to his whole operation.

The models and dancers were all part of the story, everyone was someone key to the story, from photographer Gavin Watson, to a local midwife, through to some of his customers that pop in the shop.

The models and dancers were all part of the story, everyone was someone key to the story, from photographer Gavin Watson, to a local midwife, through to some of his customers that pop in the shop.

Will RS catching a little look of Elouise.

Will RS catching a little look of Elouise.

Jons family arrived by chauffeur driven Rolls Royce

Jons family arrived by chauffeur driven Rolls Royce

Louis from Tottenham Textiles is such a vital part of Jons operation, this guy has so much love for what he does and his work ethic is like nothing else i’ve seen before. The attention to detail is stunning.

Louis from Tottenham Textiles is such a vital part of Jons operation, this guy has so much love for what he does and his work ethic is like nothing else i’ve seen before. The attention to detail is stunning.

Chino the demi dog.

Chino the demi dog.

Fence Couture

Fence Couture

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The reaction from the crowd was more like a stadium concert than a fashion show

The reaction from the crowd was more like a stadium concert than a fashion show

Fergus stumbled into the Vogue journalist very soon after this, ha ha

Fergus stumbled into the Vogue journalist very soon after this, ha ha